Teresa Weatherspoon, coach of the Sky, opted not to allow postgame questions for Carter that would have provided her the opportunity to explain the incident in her own words. Simultaneously, Angel Reese of the Sky declined media interviews. The absence of direct player context exacerbated the controversy, leading to widespread speculation and misunderstandings, especially among those unfamiliar with women’s basketball but exposed to clips on social media. According to Negley, while the incident itself is contentious, it presents an opportunity for the league to capitalize on drama. Previously branded as the ‘144,’ a nod to roster spots, the WNBA now aims to leverage rivalries and superstar marketing, a strategy aligned with broader sports industry norms.

Paul Sullivan of Chicago argues that Carter’s foul against Clark marks a pivotal moment for the WNBA, presenting a significant window for gaining massive publicity during the NBA playoffs hiatus before the Finals. Sullivan suggests that any controversy, even negative, can fuel the league’s growth by generating extensive media coverage and social media discussion. The incident has become a trending topic, even featured on ‘Good Morning America,’ enhancing the rivalry between the Sky and the Fever. Sullivan notes evident envy among WNBA players towards Clark for elevating the league’s visibility with her fame and exceptional talent.

In San Francisco, Scott Ostler highlights that the reaction to the foul not only reflects increased attention on the league this season but also signifies a broader advancement in women’s sports. He observes heightened interest and engagement, indicating a positive trajectory for a league that has long fought for recognition. Ostler poses a rhetorical question: when was the last time casual conversations enthusiastically debated an incident in a regular-season women’s sport at places like the office water cooler or barbershop? Meanwhile, Dan Wetzel of Yahoo Sports emphasizes the commercial benefits Caitlin Clark brings to the WNBA, including sponsorship opportunities, fan engagement, and media exposure. Wetzel argues that Clark’s impact is significant, surpassing what any other player could have achieved just a year ago, thereby enhancing the league’s visibility and relevance after decades of striving for breakthrough moments.