The WNBA has secured an unprecedented national media rights deal that marks a monumental shift for the league. Recently, heightened attention has been drawn to the WNBA, largely attributed to the emergence of Caitlin Clark, and this attention is set to translate into substantial financial gains.

As reported by The Athletic, the WNBA is poised to receive approximately $2.2 billion over the next 11 years through new agreements with Disney, NBC, and Amazon. These deals were negotiated alongside the NBA’s extensive rights talks, which resulted in a collective $75 billion agreement with the same media giants. ESPN, NBC, and Amazon will each have their own packages for WNBA broadcasts under these new arrangements.

While the NBA’s board of governors has approved these deals pending finalization, Warner Bros. Discovery, the parent company of TNT, retains matching rights for a package but has yet to make a decision.

Under the current arrangements set to expire after the 2025 season, the WNBA earns about $50 million annually. The new deals will increase this to approximately $200 million per year, potentially allowing the league to earn up to six times its current revenue as it explores opportunities with new partners, buoyed by the growing influence of players like Caitlin Clark.

Furthermore, the WNBA anticipates selling two additional rights packages for an extra $60 million annually. An agreement is also in place to reassess these rights deals in three years, reflecting continued growth in interest and ensuring the league maximizes its value in the evolving sports media landscape.