Caitlin Clark’s jersey for the Indiana Fever is reportedly flying off the shelves at a rate far exceeding that of one of the most globally recognized and heavily promoted sports franchises.

The 2024 WNBA Draft took place on Monday in Brooklyn, New York. As anticipated, the Fever made Iowa standout Caitlin Clark the first overall pick, cementing her status as the all-time leading scorer in NCAA Division 1 history.

As per Dick Weiss of the New York Daily News, Clark’s jersey for the Indiana Fever surpassed the sales of Dallas Cowboys jerseys from the previous year within just a single day.

Indeed, the impact Caitlin Clark has had on the WNBA is immense. Achieving such remarkable sales figures in just one day, outpacing the jerseys of arguably the most popular sports team in America, is truly remarkable.

Not to mention that the WNBA also announced earlier this month that 36 of Indiana’s 40 games will be nationally broadcast.

For what it’s worth, Dallas star linebacker Micah Parsons and quarterback Dak Prescott ranked first and fifth in top-selling jerseys at the Lids company for 2023, respectively.

 

Caitlin Clark Will Change Everything For Indiana
The Fever were a model of consistency from 2005 to 2016, making the postseason every year during that span. They went to the WNBA Finals three times and won the championship in the 2012 season.

But Indiana hasn’t qualified for the postseason since 2016, and they last won a playoff series in 2015. And since 2017, the organization hasn’t topped 13 wins in a single season (they hit that mark in 2019 and 2023).

However, things are about to change with Caitlin Clark joining the organization. She’s a generational talent who can single-handedly take over games while also making her teammates that much better.

The Clark era will begin on May 14, when the Fever begin their season on the road against the Connecticut Sun. Two days later, Indiana will welcome the New York Liberty in their home opener.